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PRESS RELEASE : Marie Langhout, Fluke Corporation Social and Digital Strategist, adds an uniquely B2B perspective to Bazaarvoice SXSW Summit panel

Everett, WA – Marie Langhout, Social and Digital Strategist for Fluke Corporation, will be a panelist at this year’s Bazaarvoice SXSW Summit. The sold-out conclave, themed “Thriving in the Connected Economy,” runs March 4-6 at the Hilton Austin Hotel in Austin, Texas.

The “Creating Audience Obsession – Turning Top Customers Into Your Biggest Advocates” panel will be presented today from 2:15 – 3:00pm as part of the retail differentiation conference track. Other participants on the panel include Ryan Brocklinton of Clinique International, Patrick Duncan of Helzberg Diamonds, and Tina Crock of Step2 Direct.

The panel will examine how retailers across industries are relying more on social media to attract and retain top-tier customers.

“For more than 12 years, I’ve been helping consumer and B2B customers have a voice with companies from whom they buy products,” said Langhout, who joined Fluke Corp. in 2011. “A large part of what I do is to provide our customers — who are absolutely passionate about our products — with ways to interact with us and other customers to maximize their experience using Fluke products, which, in turn, makes them even stronger advocates for our test tools.

“For example, Fluke Nation, a community for users of Fluke electrical, industrial and HVAC test tools, in conjunction with Fluke’s social and innovation programs, provides a platform for anyone —from loyalists to new users to students — to discuss projects and applications with one another, which helps drives end user obsession.”

The Bazaarvoice Summit is an annual gathering of more than 600 marketing professionals from the retail, manufacturing, financial services, and travel industries. It helps attendees develop future social strategies and network with executives and key decision makers responsible for marketing, e-commerce, product and brand management, and social marketing management.

Fluke Corporation

For information on Fluke tools and applications, or to find the location of your nearest distributor, contact Fluke Corporation, P.O. Box 9090, Everett, WA USA 98206, call (800) 44-FLUKE (800-443-5853), fax (425) 446-5116, e-mail or visit the Fluke Web site at

About Fluke

Founded in 1948, Fluke Corporation is the world leader in compact, professional electronic test tools. Fluke customers are technicians, engineers, electricians, and metrologists who install, troubleshoot and manage industrial, electrical and electronic equipment and calibration processes.

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Fluke is a registered trademark of Fluke Corporation. The names of actual companies and products mentioned herein may be the trademarks of their respective owners. For more information, visit the Fluke website.