Everett, Wash. – Fluke Corporation, the global leader in portable electronic test and measurement technology, was named winner in the Digital Campaign, Supplier over $250 million category of the tED Magazine 2012 Best of the Best Awards. The awards recognize the best marketing practices in the electrical industry.
Fluke won for the "Vibration. See the Unseen" social media campaign for the Fluke® 810 Vibration Tester. The program featured a video showing a variety of things vibrating shot at 1,000 frames-per-second. The vibration video was a word-of-mouth experiment in viral sharing to see if content alone could create an awareness bubble big enough to generate mass appeal while still targeting a specific customer.
Using only YouTube, Facebook and Twitter, the video achieved 748,323 views globally. And with the addition of the other vibration videos, the program as a whole reached 1.5 million views globally.
The video was also mentioned post-promotion on Huffington Post citing it as "another gorgeous video of the world slowed down."
The handheld Fluke 810 diagnoses the most common mechanical problems of unbalance, looseness, misalignment and bearing failures in a wide variety of mechanical equipment, including motors, fans, blowers, belts and chain drives, gearboxes, couplings, pumps, compressors, closed coupled machines and spindles. When it detects a fault, it identifies the problem and rates its severity on a four-level scale to help the maintenance professional prioritize maintenance tasks.
For more information about Fluke 810 Vibration Tester, visit: Fluke 810.
For information on Fluke tools and applications, or to find the location of your nearest distributor, contact Fluke Corporation, P.O. Box 9090, Everett, WA USA 98206, call (800) 44-FLUKE (800-443-5853), fax (425) 446-5116, e-mail firstname.lastname@example.org or visit the Fluke Web site at http://www.fluke.com.
Founded in 1948, Fluke Corporation is the world leader in compact, professional electronic test tools. Fluke customers are technicians, engineers, electricians, and metrologists who install, troubleshoot and manage industrial, electrical and electronic equipment and calibration processes.