Everett, Wash. - Fluke Corporation, the global leader in handheld electronic test and measurement technology, today announced the winners of its 2007 "Best of the Best Merchandising" awards. The Best Merchandised Display Award went to the McNaughton McKay Electric branch in Ann Arbor, MI., led by Ed Watson, Fluke Counter Champion, and sales representative David Scott of Mike McAuliffe Sales, Inc.
Criteria for the award included display location and use of available space, use of best merchandising practices, stocking core products, product mix, creativity, use of secondary displays and implementation of promotions. Representatives at Fluke electrical and HVAC distributor locations submitted photos of Fluke core product displays and a maintenance checklist monthly during the contest period to qualify for the award.
Fluke Corporation is the world leader in compact, professional electronic test tools. Fluke customers are technicians, engineers, electricians and metrologists who install, troubleshoot, and manage industrial electrical and electronic equipment and calibration processes for quality control.
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